The menswear trade show is set to debut a trend program produced by Cool Hunting, as well as a line-up of men's fashion forums and trend presentations made in partnership with trend forecasting company WGSN.
Models testing fashion brands like Adidas and Gap are finding that almost a third of the shoes and clothes they try on are bigger or smaller than the size on the label, explaining why many bought online are sent back.
The second edition of Pure Origin, the sourcing event taking place alongside Pure London in July, will focus on the denim industry and its players as a way to explore how to make the popular material more sustainable.
The virtual fitting room solution announced on Monday that it has appointed industry veteran Carmen Ayala as vice president of sales, tasked introducing the platform to new designers and fashion brands.
Fashion trade show Pure London has announced the creation of a new sourcing event as a platform to unite suppliers, buyers and brands and bring all aspects of fashion sourcing and manufacturing under one roof.
Fashion trade show Pure London has announced that its SS18 show, running from 23-25 July, will explore Eastern-inspired arts and artistry with a futuristic approach as part of its ‘Oriental Futures’ theme.