Just as more and more brands opt for being super digital, Christian Dior is keeping it very real; and live, as it did Monday night, when it unveiled its pre-fall 2021 collection to an audience of 1,000 in Shanghai.
If the pandemic has underlined anything in high fashion it is which creative director is the most 360 contemporary designer. That honor falls to Maria Grazia Chiuri, who unveiled a video show for Dior on Monday.
Dior released the lookbook and video of its Pre-Fall 2021 collection on Monday and these are definitely not clothes for blushing violets. Clearly Dior expects the good times to roll by in the second half of 2021.