In an industry first, Paris Fashion Week Men and Paris Haute Couture Week are introducing personalised NFTs for their June and July editions, in partnership with digital certification consortium Arianee.
The French luxury giant is strengthening its LVMH Fashion Group division, whose CEO, Sidney Toledano, will be supported by Guillaume Motte, current president for Europe and the Middle East at Sephora, starting May 3.
In the last year, the luxury industry’s digitalisation process has accelerated at all levels, radically transforming the labels’ relationship with the public, as shown recently by Bottega Veneta, Versace and Balmain.
The Hermès Birkin bag is the most Instagrammed designer bag with over 5.9 million posts, a new study has shown. And Hermès also scores strongly with its Kelly bag as that’s in second place with 5.45 million+ posts.