The south China-based trade show wrapped up its 2016 edition with a 15% increase in visitor attendance, according to organisers. Some 37 countries participated with a 10% increase in international exhibitors.
After the launch of Novomania in Shanghai and Chic Young Blood in Beijing, The Hub is the latest professional fashion event to hit the Asian trade show scene and will hold its first edition between 28 and 30 August.
The co-founder of the jeans brands Paper Denim & Cloth and Earnest Sewn, Scott Morrison, has been named global director general of Evisu. His task: to relaunch the denim label, which has been losing momentum.