The Italian fashion group owned by Renzo Rosso has created BVX (Brave Virtual Xperience), a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
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7 published items with the word (s) or phrase Stefano Rosso in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Italian fashion group OTB sets up metaverse company BVX")
Italian fashion group OTB sets up metaverse company BVX -
![]( "OTB appoints two top executives to board")
OTB appoints two top executives to boardItalian fashion group OTB has added two new members to its board of directors. They are Arabella Ferrari of Intercos and Carlo Purassanta of Microsoft, who will contribute their know-how in the beauty and IT sectors.
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![]( "Diesel North America names Patrick Valeo as new CEO")
Diesel North America names Patrick Valeo as new CEOPrior to joining Diesel, Valeo most recently served as president of MCM Worldwide, a role he began in September of 2014.
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![]( "Diesel puts Stefano Rosso in charge of North America")
Diesel puts Stefano Rosso in charge of North AmericaThe Italian denim brand has put Stefano Rosso, the son of Diesel's founder, in charge of North America. Stefano was formerly co-CEO of OTB, the label's parent company.
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![]( "Decoded Fashion Milan turns spotlight on omnichannel")
Decoded Fashion Milan turns spotlight on omnichannelThe international fashion and online retail summit, put on by e-Pitti.com and Stylus, returns to Milan on Wednesday, October 22. The second edition will be dedicated to omnichannel and will welcome Federico Barbieri f...
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![]( "OTB (Diesel) slightly up for 2013")
OTB (Diesel) slightly up for 2013The group founded by Renzo Rosso in 2013 attained a 1.57 billion euro turnover (+2% compared to 2012), while gross operating income declined, according to statements made by CEO Riccardo Stilli to WWD and Sole 24 Ore.
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![]( "Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury")
Renzo Rosso restructures OTB group to align with ambitions in fashion and luxuryA change of name, recapitalization and naming his son as CEO... Renzo Rosso has restructured his holding company OTB with a view to becoming a 'modern alternative to existing luxury groups'.
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![]( "Mercedes-Benz rejoint Aura Blockchain Consortium")
Mercedes-Benz rejoint Aura Blockchain Consortium...communiqué la secrétaire générale d’Aura Blockchain Consortium Daniela Ott.Intervenant au cours d'une conférence, Stefano Rosso, qui dirige BVX (Brave Virtual Xperience), le pôle créé par OTB pour développer des pr...
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![]( "L'italien OTB crée BVX, sa société dans le métavers")
L'italien OTB crée BVX, sa société dans le métavers...Xperience) pour développer des projets et contenus dédiés au monde virtuel, dont la direction est confiée à son fils Stefano Rosso.
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![]( "OTB accueille deux managers reconnus à son board")
OTB accueille deux managers reconnus à son board...d’euros.Le siège de l'entreprise vénitienne Les trois membres du précédent conseil, le président Renzo Rosso, son fils Stefano Rosso et l’administrateur délégué du groupe Ubaldo Minelli ont été confirmés, tandis qu...
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![]( "Les Denim Days s'installent à New York")
Les Denim Days s'installent à New York...certaines icônes du secteur du denim. Parmi les intervenants à ces conférences du FIT, on trouvera Adriano Goldschmied, Stefano Rosso, PDG de Diesel USA, et Scott Morrison, PDG et fondateur de 3x1, Paper Denim Clo...
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![]( "Diesel : Stefano Rosso prend en charge l'Amérique du Nord")
Diesel : Stefano Rosso prend en charge l'Amérique du Nord...La marque de denim italienne nomme à la tête du marché nord-américain Stefano Rosso, le fils du fondateur de Diesel, qui était auparavant co-CEO de OTB, la maison mère, chapeautant Diesel et d'autres griffes.
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![]( "Decoded Fashion Milan a récompensé les start-up misant sur les services aux clients")
Decoded Fashion Milan a récompensé les start-up misant sur les services aux clients...nourri, les huit start-up sélectionnées dans le cadre du concours présentaient leur projet devant un jury présidé par Stefano Rosso, fils de Renzo Rosso et CEO de OTB, et multipliaient les contacts avec les nombreu...
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![]( "Decoded Fashion Milan allume les projecteurs sur l’omnicanal")
Decoded Fashion Milan allume les projecteurs sur l’omnicanal...capable d’offrir des solutions inédites à l’industrie de la mode. Le vainqueur sera choisi par un jury présidé par Stefano Rosso, fils de Renzo Rosso et CEO de OTB.
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![]( "OTB (Diesel) clôture 2013 en légère hausse")
OTB (Diesel) clôture 2013 en légère hausse...Prada) a pris les rênes de la holding en 2013, succédant à Marina Tosin à la direction du groupe, qu’il pilote avec Stefano Rosso, le deuxième fils de Renzo. En 2013, selon le CEO, "ont été réalisées des opérations...
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![]( "OTB (Diesel): Riccardo Stilli, ex-Prada, futur CEO")
OTB (Diesel): Riccardo Stilli, ex-Prada, futur CEO...questions juridiques du groupe (Diesel, Maison Martin Margiela, Viktor & Rolf, Marni...). Le fils de Renzo Rosso, Stefano Rosso, récemment nommé administrateur délégué, s'occupe des ressources humaines et de l'in...
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![]( "Renzo Rosso donne une nouvelle dimension à son groupe OTB")
Renzo Rosso donne une nouvelle dimension à son groupe OTB...Changement de nom, recapitalisation, nomination de son fils Stefano Rosso à la tête du groupe… Le fondateur de Diesel, Renzo Rosso, restructure sa holding OTB en vue d’en faire un vrai
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![]( "El grupo italiano OTB crea BVX, su empresa en el metaverso")
El grupo italiano OTB crea BVX, su empresa en el metaverso...(Brave Virtual Xperience) para desarrollar proyectos y contenidos dedicados al mundo virtual, dirigidos por su hijo Stefano Rosso.
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![]( "Stefano Rosso asume la dirección de Diesel en Norteamérica")
Stefano Rosso asume la dirección de Diesel en Norteamérica...La marca italiana de denim nombró como director del mercado norteamericano a Stefano Rosso, hijo del fundador de Diesel, antes CEO de OTB, casa matriz de Diesel y otras marcas.
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![]( "OTB (Diesel) cierra 2013 con una ligera subida")
OTB (Diesel) cierra 2013 con una ligera subida...tomó las riendas del holding en 2013 sustituyendo a Marina Tosin a la cabeza del grupo, que ahora pilota junto con Stefano Rosso, segundo hijo de Renzo. Según Stilli, en 2013 “se han realizado importantes operacion...
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![]( "Renzo Rosso brinda una nueva perspectiva a su grupo OTB")
Renzo Rosso brinda una nueva perspectiva a su grupo OTB...Cambio de nombre, recapitalización, nominación de su hijo Stefano Rosso como ejecutivo del grupo… El fundador de Diesel, Renzo Rosso, reestructura su holding OTB para convertirlo en un verdadero polo de la moda y e...
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![]( "Metaverse Fashion Week: guida all’utilizzo per spettatori neofiti")
Metaverse Fashion Week: guida all’utilizzo per spettatori neofiti...NFT. Gli orologi Bulova faranno lo stesso sul meta-marketplace lifestyle di D-Cave, co-fondato oltre due anni fa da Stefano Rosso, figlio di Renzo Rosso. Nello specifico, D-Cave ha ridisegnato un modello iconico de...
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![]( "Moda e metaverso: OTB fonda Brave Virtual Xperience (BVX)")
Moda e metaverso: OTB fonda Brave Virtual Xperience (BVX)...generando nuove opportunità di business nel settore dei prodotti interamente digitali.A guidare la nuova società sarà Stefano Rosso – già membro del CdA di OTB e del Board di Aura Blockchain Consortium, e Fondatore...
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![]( "Otb si unisce alla blockchain di Lvmh, Prada e Cartier")
Otb si unisce alla blockchain di Lvmh, Prada e Cartier...un modello di business circolare, sulla trasparenza per il cliente, sull'innovazione e la sostenibilità", commenta Stefano Rosso, numero uno di Otb Group, che controlla i marchi Diesel, Margiela, Marni, Jil Sander,...
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![]( "Cristina Bombassei entra nel Cda di Otb")
Cristina Bombassei entra nel Cda di Otb...esecutivo e social responsibility officer di Brembo, entra nel board della holding, che sale così a 6 membri, con Renzo e Stefano Rosso, Ubaldo Minelli, Arabella Ferrari e Carlo Purassanta.
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![]( "Diesel Nord America: Patrick Valeo è il nuovo CEO")
Diesel Nord America: Patrick Valeo è il nuovo CEO...President Retail di Gucci America e Sales Manager a livello nazionale di LVMH, Guerlain e Givenchy. Valeo subentra a Stefano Rosso, che negli ultimi tre anni ha guidato il brand negli Stati Uniti attraverso una sig...
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![]( "Diesel: Stefano Rosso diventa il responsabile del Nord America")
Diesel: Stefano Rosso diventa il responsabile del Nord America...Il marchio italiano di jeans nomina alla guida del Nord America Stefano Rosso, il figlio del fondatore di Diesel, che in precedenza era co-CEO di OTB, la casa madre di Diesel e altre griffe, come Viktor & Rolf e Ma...
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![]( "Decoded Fashion: sul podio una start-up italiana")
Decoded Fashion: sul podio una start-up italiana...d'acquisto più accattivanti, sarà offerta sia la possibilità da parte di OTB di incontrare e confrontarsi con l'AD Stefano Rosso e il patron Renzo Rosso e con alcuni manager durante una giornata di visita all'headq...
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![]( "OTB (Diesel) chiude il 2013 con una crescita del 2%")
OTB (Diesel) chiude il 2013 con una crescita del 2%...(ex CFO di Prada) ha preso le redini della holding nel settembre del 2013, succedendo a Marina Tosin, e affiancando Stefano Rosso, secondogenito di Renzo, alla direzione del gruppo. Nel 2013, secondo il manager, “s...
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![]( "La famiglia Rosso e Luca Marzotto investono 1 milione di dollari su Depop")
La famiglia Rosso e Luca Marzotto investono 1 milione di dollari su Depop...Depop riconoscendone le grandi potenzialità: -"La partecipazione in Depop è una doppia soddisfazione:” - sostiene Stefano Rosso - “da una parte, si sposa perfettamente con la filosofia di Red Circle Investments e l...
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![]( "Estrima con Renzo e Stefano Rosso: nuove soluzioni per il Birò")
Estrima con Renzo e Stefano Rosso: nuove soluzioni per il Birò...nto della famiglia del patron della Diesel Renzo Rosso e con la presenza di Stefano Rosso nel CdA, la friulana Estrima punta a un ulteriore potenziamento estero del veicolo elettrico
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![]( "OTB steigt mit BVX ins Metaversum ein")
OTB steigt mit BVX ins Metaversum ein...Xperience) gegründet, um Projekte und Inhalte für die virtuelle Welt zu entwickeln. Die Leitung übernimmt sein Sohn Stefano Rosso.
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![]( "Neuer CEO für Diesel North America kommt von MCM")
Neuer CEO für Diesel North America kommt von MCM...National Sales Manager bei LVMH, Guerlain und Givenchy. Als CEO von Diesel North America tritt Valeo die Nachfolge von Stefano Rosso an, der die letzten drei Jahre in den USA verbracht hat, um die Marke durch eine ...
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![]( "Diesel: Stefano Rosso wird CEO für Nordamerika")
Diesel: Stefano Rosso wird CEO für Nordamerika...Das italienische Denim-Label hat Stefano Rosso, Sohn des Diesel-Gründers, zum CEO für Nordamerika ernannt. Vorher war er Co-CEO von der Only The Brave Gruppe (OTB).
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![]( "OTB (Diesel) wächst 2013 leicht")
OTB (Diesel) wächst 2013 leicht...von Prada übernahm die Führung der Holding in 2013 von Marina Tosin, er leitet das Unternehmen seither zusammen mit Stefano Rosso, dem zweiten Sohn von Renzo Rosso. In 2013 wurden, so der CEO, „bedeutende Operation...
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![]( "Daniela Riccardi verlässt Diesel")
Daniela Riccardi verlässt Diesel...Holding OTB gab. Da setzte Rosso wieder auf Familienbande statt externe Führungsqualitäten und ernannte seinen Sohn Stefano Rosso zum Vorstandsvorsitzenden.Foto: Archiv
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![]( "Renzo Rosso strukturiert seinen Konzern OTB weiter um")
Renzo Rosso strukturiert seinen Konzern OTB weiter um...Umbenennung, Kapitalerhöhung, Beteiligung seines Sohnes Stefano Rosso an der Führung des Unternehmens: der Diesel-Gründer Renzo Rosso strukturiert seine Holding OTB neu, um sie zu einem
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![]( "LVMH和爱马仕家族为什么要投资“奢侈品盲盒”？")
LVMH和爱马仕家族为什么要投资“奢侈品盲盒”？...ntler和LVMH旗下私募基金Luxury Ventures领投的500万美元种子轮融资，所得资金将用于推出游戏化、人工智能驱动的个性化和互动电商体验，同时继续推动可持续发展。 值得关注的是，本轮天使投资人还包括OTB集团的Stefano Rosso、爱马仕家族、L Catterton合伙人Michael Mitterlehner、德国杂货初创公司Flink创始热Oliver Merkel和Spotify全球增长总监Sve...
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![]( "LVMH风投部门领投，奢侈品盲盒平台Heat完成500万美元种子轮融资")
LVMH风投部门领投，奢侈品盲盒平台Heat完成500万美元种子轮融资...的折扣来使折扣神秘化并保持品牌的完整性。本轮融资由法国奢侈品巨头 LVMH集团的风险投资部门 LVMH Luxury Ventures、以及风险投资公司Antler领投，其他的战略投资者包括意大利奢侈品集团OTB的董事会成员 Stefano Rosso、爱马仕家族、LVMH旗下私募基金 L Catterton 的合伙人Michael Mitterlehner，以及德国杂货配送初创公司Flink的联合创始人Oliver Mer...
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![]( "早报 | 优衣库母公司第一季度利润大涨近35%，资生堂出售旗下护肤品牌")
早报 | 优衣库母公司第一季度利润大涨近35%，资生堂出售旗下护肤品牌...eat获LVMH私募资金领投500万美元 总部位于伦敦的初创公司Heat日前宣布已完成由风险投资公司Antler和LVMH旗下私募基金Luxury Ventures领投的500万美元种子轮融资，本轮天使投资人还包括OTB集团的Stefano Rosso、爱马仕家族、L Catterton合伙人Michael Mitterlehner、德国杂货初创公司Flink创始热Oliver Merkel和Spotify全球增长总监Sve...
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![]( "意大利OTB集团加入Aura区块链联盟，成为LVMH、卡地亚、普拉达后的第四位创始成员")
意大利OTB集团加入Aura区块链联盟，成为LVMH、卡地亚、普拉达后的第四位创始成员...存甚至融合。该团队已经在其数字进化路线图（Digital Evolution Roadmap）上取得了很大进展。这样的理念和行动，使OTB成为我们Aura之旅的理想创始成员。”OTB集团董事会成员、Aura区块链联盟董事会成员Stefano Rosso说：“作为创始成员加入Aura区块链联盟，我们感到非常荣幸。”“我们的目标是为这一战略合作提供有力的贡献，专注于循环商业模式，为客户提供透明度，创新和可持续性。Aura区块链联...
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![]( "Diesel母公司OTB收购破产拍卖的意大利维琴察足球俱乐部所属母公司")
Diesel母公司OTB收购破产拍卖的意大利维琴察足球俱乐部所属母公司...Virtus 正是来自于 Renzo Rosso 的家乡 Bassano del Grappa 巴萨诺-德尔格拉帕。Renzo Rosso 已经为 Bassano Virtus 足球俱乐部提供了22年的赞助并担任该俱乐部主席，他的儿子 Stefano Rosso 则代为履行 Bassano Virtus 的具体管理职责。此前，Vicenza Calcio S.p.A 被拍卖期间法院也曾给出另一种收购方案，即147万欧元同时收...
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![]( "Prada和Tod’s掌门人警告：奢侈品行业不要被”数字化”和”即秀即买”冲昏了头")
Prada和Tod’s掌门人警告：奢侈品行业不要被”数字化”和”即秀即买”冲昏了头...Cuccinelli 的创始人兼CEO则表示，手工技术和人文情感应该融入到数字化战略当中。如果品牌在网络上表现得过于浮夸也无法打动消费者。从明年1月起，公司将专门设立电商运营部门，目前由奢侈品电商 Yoox 运营。OTB 集团的 CEO Stefano Rosso 介绍，集团今年采取了新的数字化方法，优化电商平台。旗下 Diesel, Maison Margiela, Marni 、Viktor & Rolf, Staff ...
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![]( "Grupo italiano OTB cria a BVX, sua empresa no metaverso")
Grupo italiano OTB cria a BVX, sua empresa no metaverso...Xperience), empresa focada em desenvolver projetos e conteúdos dedicados ao mundo virtual, dirigida por seu filho Stefano Rosso.
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![]( "El grupo italiano OTB crea BVX, su empresa en el metaverso")
El grupo italiano OTB crea BVX, su empresa en el metaverso...(Brave Virtual Xperience) para desarrollar proyectos y contenidos dedicados al mundo virtual, dirigidos por su hijo Stefano Rosso.
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![]( "OTB (Diesel) cierra 2013 con una ligera subida")
OTB (Diesel) cierra 2013 con una ligera subida...tomó las riendas del holding en 2013 sustituyendo a Marina Tosin a la cabeza del grupo, que ahora pilota junto con Stefano Rosso, segundo hijo de Renzo. Según Stilli, en 2013 “se han realizado importantes operacion...
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![]( "Mercedes-Benz volta a juntar-se ao Aura Blockchain Consortium")
Mercedes-Benz volta a juntar-se ao Aura Blockchain Consortium...secretária-geral do Aura Blockchain Consortium, Daniela Ott, num comunicado de imprensa. Discursando numa conferência, Stefano Rosso, que dirige a BVX (Brave Virtual Xperience), a divisão criada pela OTB para desen...
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![]( "Grupo italiano OTB cria a BVX no metaverso")
Grupo italiano OTB cria a BVX no metaverso...Xperience), uma empresa focada no desenvolvimento de projetos e conteúdos dedicados ao mundo virtual, dirigida pelo filho Stefano Rosso.
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![]( "Italian fashion group OTB sets up metaverse company BVX")
Italian fashion group OTB sets up metaverse company BVX..., a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
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![]( "OTB appoints two top executives to board")
OTB appoints two top executives to board...which OTB recorded a revenue of €1.31 billion.OTB’s headquarters Three previous board members, Renzo Rosso, his son Stefano Rosso and group CEO Ubaldo Minelli, have been confirmed in their posts, and two new indepe...
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![]( "Diesel puts Stefano Rosso in charge of North America")
Diesel puts Stefano Rosso in charge of North America...The Italian denim brand has put Stefano Rosso, the son of Diesel's founder, in charge of North America. Stefano was formerly co-CEO of OTB, the label's parent company.
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![]( "Decoded Fashion Milan turns spotlight on omnichannel")
Decoded Fashion Milan turns spotlight on omnichannel...will select the international startups with the greatest potential to impact the fashion idustry. A jury chaired by Stefano Rosso, Renzo Rosso’s son and CEO of OTB, will select the winner.
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![]( "OTB (Diesel) slightly up for 2013")
OTB (Diesel) slightly up for 2013...of Prada) took up the reins of OTB in 2013, succeeding Marina Tosin as CEO of the group, which he heads along with Stefano Rosso, Renzo's son. In 2013, according to Stilli, “major operations were conducted that wei...
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![]( "Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury")
Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury...administration, legal issues and communication. Stefano Rosso will look after personnel and ‘internal auditing’ meaning he will be oversee the corporate governance of the company. Stefano Rosso studied at the Fashion Institu...
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![]( "Italian fashion group OTB sets up metaverse company BVX")
Italian fashion group OTB sets up metaverse company BVX..., a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
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![]( "OTB appoints two top executives to board")
OTB appoints two top executives to board...which OTB recorded a revenue of €1.31 billion.OTB’s headquarters Three previous board members, Renzo Rosso, his son Stefano Rosso and group CEO Ubaldo Minelli, have been confirmed in their posts, and two new indepe...
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![]( "Diesel North America names Patrick Valeo as new CEO")
Diesel North America names Patrick Valeo as new CEO...sales manager of LVMH, Guerlain and Givenchy, among other roles. As CEO of Diesel North America, Valeo succeeds Stefano Rosso, who spent the last three years in the U.S. navigating the brand and its operations thr...
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![]( "Denim festival debuts in NY")
Denim festival debuts in NY...icons in the denim industry.Speakers at the FIT Denim Talks include denim icon Adriano Goldschmied, Diesel USA CEO Stefano Rosso, and Scott Morrison CEO and founder of 3x1, Paper Denim Cloth and Earnest Sewn. Stefa...
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![]( "Diesel puts Stefano Rosso in charge of North America")
Diesel puts Stefano Rosso in charge of North America...The Italian denim brand has put Stefano Rosso, the son of Diesel's founder, in charge of North America. Stefano was formerly co-CEO of OTB, the label's parent company.
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![]( "Decoded Fashion Milan turns spotlight on omnichannel")
Decoded Fashion Milan turns spotlight on omnichannel...will select the international startups with the greatest potential to impact the fashion idustry. A jury chaired by Stefano Rosso, Renzo Rosso’s son and CEO of OTB, will select the winner.
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![]( "OTB (Diesel) slightly up for 2013")
OTB (Diesel) slightly up for 2013...of Prada) took up the reins of OTB in 2013, succeeding Marina Tosin as CEO of the group, which he heads along with Stefano Rosso, Renzo's son. In 2013, according to Stilli, “major operations were conducted that wei...
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![]( "Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury")
Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury...administration, legal issues and communication. Stefano Rosso will look after personnel and ‘internal auditing’ meaning he will be oversee the corporate governance of the company. Stefano Rosso studied at the Fashion Institu...
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![]( "Italian fashion group OTB sets up metaverse company BVX")
Italian fashion group OTB sets up metaverse company BVX..., a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
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![]( "OTB appoints two top executives to board")
OTB appoints two top executives to board...which OTB recorded a revenue of €1.31 billion.OTB’s headquarters Three previous board members, Renzo Rosso, his son Stefano Rosso and group CEO Ubaldo Minelli, have been confirmed in their posts, and two new indepe...
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![]( "Diesel puts Stefano Rosso in charge of North America")
Diesel puts Stefano Rosso in charge of North America...The Italian denim brand has put Stefano Rosso, the son of Diesel's founder, in charge of North America. Stefano was formerly co-CEO of OTB, the label's parent company.
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![]( "Decoded Fashion Milan turns spotlight on omnichannel")
Decoded Fashion Milan turns spotlight on omnichannel...will select the international startups with the greatest potential to impact the fashion idustry. A jury chaired by Stefano Rosso, Renzo Rosso’s son and CEO of OTB, will select the winner.
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![]( "OTB (Diesel) slightly up for 2013")
OTB (Diesel) slightly up for 2013...of Prada) took up the reins of OTB in 2013, succeeding Marina Tosin as CEO of the group, which he heads along with Stefano Rosso, Renzo's son. In 2013, according to Stilli, “major operations were conducted that wei...
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![]( "Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury")
Renzo Rosso restructures OTB group to align with ambitions in fashion and luxury...administration, legal issues and communication. Stefano Rosso will look after personnel and ‘internal auditing’ meaning he will be oversee the corporate governance of the company. Stefano Rosso studied at the Fashion Institu...
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![]( "El grupo italiano OTB crea BVX, su empresa en el metaverso")
El grupo italiano OTB crea BVX, su empresa en el metaverso...(Brave Virtual Xperience) para desarrollar proyectos y contenidos dedicados al mundo virtual, dirigidos por su hijo Stefano Rosso.
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![]( "OTB (Diesel) cierra 2013 con una ligera subida")
OTB (Diesel) cierra 2013 con una ligera subida...tomó las riendas del holding en 2013 sustituyendo a Marina Tosin a la cabeza del grupo, que ahora pilota junto con Stefano Rosso, segundo hijo de Renzo. Según Stilli, en 2013 “se han realizado importantes operacion...