×
54
Fashion Jobs
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Key Account Executive - Modern Trade
Permanent · Ho Chi Minh City
PUMA
Assistant Manager Development Fabric Apparel
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
PUMA
Senior Executive People & Organization - Temporary
Fixed-term · Ho Chi Minh City
COLUMBIA SPORTSWEAR COMPANY
Accessories And Equipment Merchandiser
Permanent ·
COLUMBIA SPORTSWEAR COMPANY
Senior Merchandiser - Apparel (Outerwear And Sportwear)
Permanent ·
COLUMBIA SPORTSWEAR COMPANY
Temp Accountant
Fixed-term ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
ADIDAS
Senior Footwear Designer
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Social Manager
Permanent · Ho Chi Minh City
PUMA
Assistant Colorist Apparel - Temporary
Fixed-term · Ho Chi Minh City
UNDER ARMOUR
Lead, Lab Manager - Footwear
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Crescent Mall
Permanent · HO CHI MINH CITY
H&M
3pl Business Expert - Warehouse Operations
Permanent · BIEN HOA
H&M
Distribution Center Manager
Permanent · BIEN HOA
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
Published
Jul 23, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Who's Next X Art Threads award winner Victoria Sowerby a stand-out

Published
Jul 23, 2013

The event has become a regular fixture of the Who's Next fashion trade show. For the fourth consecutive year, Who's Next Paris teamed up with www.artsthread.com, a website for recent graduates in fashion and design, to help them network with professionals and find the new talents of tomorrow. A stand-out among the Art Threads winners was British Victoria Sowerby, who just graduated from Central Saint Martins School in London, and whose graduate collection features a sportswear line inspired by football and hooliganism.

The designs of Victoria Sowerby


Raised in the northeast of England, Victoria Sowerby is crazy about football. Her collection, dubbed Hit T'North after the song of the British group The Fall, shows her obsession for prints, color and contemporary design. "I grew up in the world of football," she said. "As a child, I watched the Middlesbrough games, and I was quickly fascinated by the attire of football fanatics, often macho boys who are not shy about wearing bright colors. Their look prodded me to create a line of sportswear, a little offbeat, sexier, fashion with a not-so-serious angle."

She also drew upon motifs from the remake of the 2009 film The Firm, the history of rival football fans gangs. The young designer was inspired by images and colors of stadium crowds and devised a first collection with a dab of English humor and a touch of retro 90s. "Prints fascinate me. The t-shirts sport faces of football stars such as Kevin Keegan. My tops are blazoned with images of a crowd of fans, shorts and vests are done in synthetic grass, some jerseys are transparent, poking a little fun at the macho die-hard fans."

While she waits to see about the marketability of her products (viewable on www.victoria-sowerby.com), the young designer hopes the attention from the competition and the trade fair will land her a first job in the fashion industry, particularly in the world of brands specialized in prints, her favorite area.
Alexis Chenu

Copyright © 2022 FashionNetwork.com All rights reserved.