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Published
Feb 20, 2015
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Who's Next and Première Classe present Future of Fashion winners

Published
Feb 20, 2015

Parisian trade shows Who's Next and Première Classe have looked for the best new talent with its Future of Fashion programme since 2013. The trade shows and Not Just a Label, the online platform for emerging designers, have announced this year's winners.

Photo: Who's Next


This year's Ready-to-Wear winner is Kelly Love, an Australian designer based in London who creates affordale luxury pieces. The Accessories prize went to Väska, a Spanish brand named after the Swedish word for "bag." Designer Ann Sofi Storbacka is of Finnish/Swedish origin and creates her bags by hand.

Both labels will now benefit from extended support and a business plan aiming to raise funds that is worth €20,000. Kelly Love will show her S/S16 collection in the Fame area of Who's Next on September 4-7, and Väska will be on show at Première Classe on the same dates.

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