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Fashion Jobs
L'OREAL GROUP
Sap Sales Distribution & Business Analyst
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Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
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Permanent ·
L'OREAL GROUP
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Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
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Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
By
Reuters
Published
Jul 21, 2008
Reading time
2 minutes
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Wal-Mart's fashion show previews back-to-school

By
Reuters
Published
Jul 21, 2008

By Alexandria Sage

SAN FRANCISCO (Reuters) - Wal-Mart Stores Inc presented a colorful, casual line of youthful looks for kids and teens on Saturday at a fashion show that previewed the mass-market chain's new low-cost offerings for back to school.

The world's largest retailer has been careful not to accentuate the fashion quotient in its clothing offerings this year ever since a disastrous push into more stylish gear in late 2005 alienated its core customers looking for basics.

Still, the company's presence at the Fashion on the Square runway show in this city's posh downtown Union Square was a nod to the importance of youth trends when it comes to selling apparel.

This year, Wal-Mart is focusing on key seasonal items for families, and showcasing young women and girls' denim brand l.e.i. from Jones Apparel Group Inc and surfer brand Op, which it has licensed from Iconix Brand Group .

Little girls in jeans and T-shirts with pink ribbons in their hair sauntered down the runway.

The image of Hannah Montana, the popular Disney television character who is a student by day but a pop star by night, emblazoned many T-shirts, whether sparkly pink, bright fuchsia, or adorned with images of silver and gold guitars.

Boys sported mismatched plaids in khakis and blues, or bright Op T-shirts in sunset colors.

Wal-Mart, one of the event's sponsors, stayed relatively under the radar at the fashion show, which included looks by other designers, including Chris March, who appeared on last season's TV reality show "Project Runway."

Only after the parade of some 30 kids and teens was over, an announcer shouted through a microphone: "It's one of their first real fashion shows so give it up for Wal-Mart!"

Two years ago, in a bid to take on competition from mass-market chains like Target Corp or Kohl's Corp , Wal-Mart began selling hipper, cheap-chic items like skinny jeans and velvet blazers.

But the push into trendier looks backfired, and left Wal-Mart with excess inventory it was forced to mark down, hurting profit margins. Moreover, the strategy seemed to fly in the face of Wal-Mart's focus on the needs of its lower-income shoppers, a focus that the retailer has since recaptured.

A Wal-Mart spokeswoman attending the show said the clothing on display showed "good value and good style for the kids for back to school."

Y'Anad Burrell, the founder and creative director of the show, now in its fifth year, said she first approached Wal-Mart looking for corporate sponsorship, but then decided to include their clothes.

"It's a fashion show," Burrell said. "Let's show some of their clothes on the runway."

Still, she acknowledged that Wal-Mart's clothing may be affordable but doesn't necessarily push the envelope when it comes to cutting-edge design.

"They're not fashion trailblazers," she said.

(Editing by Eric Beech)

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