Piperlime, the online retailer of shoes, apparel, handbags and jewelry, is launching its first pop-up store in the SoHo neighborhood of New York at 93 Mercer St. (at Spring St.).

Piperlime accessories wall at Project Runway

The pop-up store will be open for 25 days, starting September 9 to align with New York Fashion Week and closing on October 3, 2010.

The pop-up store will include an edited assortment of the top fall styles from coveted brands like Marc by Marc Jacobs and Frye, tips on how to wear the season's trends, favorite picks from fashion editor and stylist Rachel Zoe and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied, Cynthia Vincent, and more.

Jennifer Gosselin, General Manager of Piperlime said, “It's the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product and put together head-to-toe outfits."

The pop-up store opening is inaugurated with event during Fashion's Night Out on September 10. Customers will be able to mingle with the likes of Rachel Zoe and the cast of Project Runway, who actually created a tote bag exclusively for Piperlime.



By Rosie Hart