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Jan 15, 2018
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Kat Von D launches revamped 'Studded Kiss' crème lipstick collection

Jan 15, 2018

Lipstick fans rejoice -- makeup magnate Kat Von D has revamped and relaunched her signature ‘Studded Kiss Crème Lipstick' collection.

The celebrity tattoo artist and beauty entrepreneur has updated the collection's formula and is offering the range in no fewer than 40 different colors in three different finishes -- ‘satin matte,' ‘glimmer,' and ‘metallic'. The collection includes best-sellers and fan-favorites, as well as 21 new hues, such as ‘White Out' -- an opaque white shade designed to be used as a base or for mixing customized shades.

The new formula, which is 100% vegan, cruelty free and more highly pigmented than the original, is accompanied by a new bullet casing inspired by the black studs on Von D's favorite cuff bracelet.

The beauty mogul star's in the campaign for her new collection, which is dubbed ‘Kiss Me All Over', and sees her modeling several of the range's vibrant colors simultaneously. "I always love collaborating with Kat on ideas for campaigns, so when she approached me with the idea of lipsticks all over her face, my first thought was that I was going to have to kiss her... A LOT," said Kat Von D Beauty Artistry Collective Artist Tara Buenrostro, who was behind the fun shoot. In fact, Buenrostro explains that she created custom stencils and filled them in with different shades from the collection, "to truly showcase the amazing color range, intense pigmentation and color payoff to give Kat the perfect, Studded Kiss Me All Over look."

Since being founded in 2008, Kat Von D Beauty has grown to become one of the leading brands to champion vegan, cruelty-free color cosmetics, incorporating fragrances, cosmetics and makeup tools.

The ‘Studded Kiss Crème Lipstick' collection is now available to purchase on katvondbeauty.com, and will be launching online at Sephora on January 19 before being released internationally in February.

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