Jordan Brand opens Jordan 8 in Hong Kong
Jordan Brand recently opened Asia’s largest Jordan-only store in Hong Kong, Jordan 8. The new store is located at 2-8 Wellington Street in Hong Kong’s Central District
Jordan 8 Wellington offers a number of exclusive members-only offerings like custom t-shirts and jerseys, as well as pre-registration for access to Jordan products. The store also features the Jordan Flight Camp, which offers product education and training services.
The Hong Kong store shares the Jordan Chicago store’s design concept that celebrates Jordan through art installations and historical displays like the wall of sneakers that displays the entire Air Jordan sneaker collection and graphic icons on the floor that chronicle Jordan’s career. A Jordan centerpiece by artist, Michael Lau is exclusive to the store and it connects the Jordan legacy to local culture.
The opening of Jordan 8 follows the announcement that the brand’s 306 Yonge pop-up store in Toronto will reopen this summer as a permanent store.
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