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Gore-Tex to launch its first concept space in Tokyo

Published
today Oct 30, 2015
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Gore-Tex is launching its first concept space in Tokyo in collaboration with 8 outdoor brands. This space, named “Gore-Tex(R) products presents Crossover-Base”, will be open from 6 to 8 November.

Gore-Tex is launching its first concept space in Tokyo


Collaborating with Aigle, Arc'teryx, Burton, Foxfire, Haglöfs, Mammut, Marmot, and The North Face, this concept space will propose different areas for testing Gore-Tex’s functionality. For example, visitors can explore nature with a virtual reality headset “Crossover – Skywalk” or experience heavy rain in its “Rain chamber”. There will also be each brand’s own concept corner.

This project is part of the “Crossover The Fields” campaign led by Japan Gore-Tex Inc., which tends to target the younger 20’s to 30’s population.

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