Mar 11, 2016
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Fofolles World opens London pop-up shop

Mar 11, 2016

Fofolles World is a multi-brand pop-up store that runs for a short period each year in the world's fashion capitals. Its latest opening is in London, where Fofolles has launched at Sloane Stanley's permanent pop-up space The Concept Store.

Photo: Fofolles World

The new pop-up shop measures 1,178 sqft. and is located at 340 King's Road. It will remain open until March 19 and follows the Tom Cridland pop-up shop, which debuted in the space in January. The Fofolles World shop will sell women’s clothing, accessories and swimwear from a series of international unique brands. The store will also showcase quirky artworks.

Co-founders Salomé Chichinadze and Costanza della Torre Tasso of Fofolles World said: ”The King’s Road is an iconic shopping destination that appeals to a diverse and international consumer base.  The extensive range of exquisite style, designs and fabrics chosen by our brands all have a quality and allure to match this highly sought after location.  Our multi-brand pop-up allows our individually selected brands to build on success as an online retailer.  We are delighted to be joining an impressive variety of brands on the King’s Road.”

Sloane Stanely owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road. Opening pop-up shops is becoming increasingly common for London estate owners - recently, the Hyde Park Estate announced that Judy Wu is opening at pop-up at its Connaught Village. British pop-up specialist Appear Here recently expanded to Paris after successfully providing London pop-up spaces.

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