Jun 26, 2018
Fenty Beauty to foray into pop-ups for new summer spice collection
Jun 26, 2018
Rihanna is adding a dash of spice to the summer, with the launch of her new makeup collection and three pop-up shops.
The singer's "Fenty Beauty by Rihanna" brand has taken to social media to offer a sneak peek at its upcoming haul of cosmetic goodies; the star of which is a 16-shade eyeshadow palette dubbed "Moroccan Spice." The palette spans a vivid color range, featuring shimmery and metallic turquoise, plum, and gold hues, in addition to matte tones such as rusty reds and browns.
Riri has also dreamed up a long-lasting liquid black eyeliner for the summer, dubbed "Flyliner," as well as a "Pro Filt'r Eye Primer" and two new makeup brushes. The palette, eyeliner and primer are set to launch on July 6, and will be available from fentybeauty.com, Sephora and Harvey Nichols. Fenty Beauty will also hold three all-day pop-up shops in New York and Brooklyn on June 27, 28 and 29. The move marks the brand's first foray into the pop-up business.
Since launching last year, Rihanna has been rapidly growing her Fenty Beauty business, with the latest installment of her "Beach, Please" summer collection dropping on May 21. The multitalented star also unveiled her debut "Savage X Fenty" 90-piece lingerie line back in May.
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