Faction Collective to license Roxy skis

By

Olivier Guyot

Published
Dec 29, 2014

For fall 2015, Roxy will offer a new line of freeride and freestyle skis. Quiksilver Inc. has signed a new license for Roxy skis and bindings with Faction Collective, which has come up with four ski models for women and one for children.

"As an independent company, we saw the potential with Roxy to create something special integrating performance and design to create a beautiful, versatile range of skis,” said Tony McWilliam, co-founder and design director of Faction Collective. “We liked what Roxy was doing with collaborations like Diane von Furstenberg and with our design-focused philosophy we created a strong, innovative line to appeal to riders across skiing styles from freeride or freestyle to those who enjoy the slopes."

To meet the needs of distribution in thirty countries, the company has also created a distribution subsidiary called Full Stack Supply Co. 

Founded in 2006, Faction Collective has offices in Verbier, Switzerland; in Shoreditch, England; and in Breckenridge Colorado.