Charlotte Tilbury launches in the Middle East

By

Benjamin Fitzgerald

Published
Aug 30, 2017

British makeup artist and business woman Charlotte Tilbury is opening three namesake outlets in the Middle East from this September, and her first ever stand-alone 'Beauty Wonderland' outside of the UK.

Next month, Charlotte Tilbury will open debut its biggest store yet. Located at The Avenues, Kuwait, the 40-square-metre flagship store is set over two levels and will be the largest Charlotte Tilbury store in the world, stocking the firm's full makeup, skincare and most recently launched fragrances.

The Kuwaiti store will followed by a Doha store at Doha Festival City in October and then Dubai, where the cosmetics brand will set up shop in the stunning Dubai Mall in early 2018.

Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co, a local distributor of international fashion, cosmetics, and food and beverage retail brands in the region.

"Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand," read a statement from retail partner Alshaya, on its website.

Oozing glamour, the new store design features will include velvet sofas and rose-gold art-deco light fittings, as a well as a Magic Mirror that morphs each customer's face to one of Charlotte Tilbury 10 iconic looks. The 10 looks concept by Charlotte Tilbury is being promoted in the region by a new campaign featuring digital influencer and model Cindy Kimberly.

Alshaya is a leading international franchise operator for over 80 retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, Victoria’s Secret, Boots, Pottery Barn and KidZania.

The group operates over 3,500 stores across the Middle East and North Africa, Russia, Turkey and Europe, across seven sectors.