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Reuters
Published
May 18, 2009
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Banana Republic tests women's accessory chain

By
Reuters
Published
May 18, 2009

NEW YORK, May 18 - Gap Inc's (GPS.N) Banana Republic chain is testing a spin-off store specializing in affordable women's accessories, trade magazine Women's Wear Daily reported on Monday 18 May.


Jewellery from Banana Republic

A prototype of the new store, called Edition by Banana Republic, opened on Friday in San Francisco, the paper said, adding that 80 percent of the store's merchandise costs less than $100.

Gap officials could not immediately be reached.

The move from Gap, which also runs the lower-priced Old Navy chain in addition to its namesake stores, comes at a time when some other retailers are looking to trim their portfolio of brands.

Abercrombie & Fitch Co (ANF.N) said last week it would conduct a strategic review of its Ruehl chain, which caters to twentysomethings, in a sign that it may shed the stores, which have underperformed for months. Last year, women's apparel chain AnnTaylor Stores Corp (ANN.N) shelved plans to launch a new store concept targeting baby boomers. (Reporting by Martinne Geller, editing by Maureen Bavdek)

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