Taking on rival Ebay Fashion Vault, Asos Marketplace was previewed on Friday. The online site will officially launch soon but for now the buzz starts spreading. This will be another e-commerce platform to sell unwanted clothes and pick up bargains.

Asos Marketplace

The applications for boutiques are now open, whether they be designers, indies or vintage re-sellers. Individual items can be listed when the site fully launches.

Asos recorded revenue for the full year ending in March 2010 at $344 million. Ebay's revenue for Q2 ending in June reached $2.2 bilion. The competition is seriously on.

On a funny note though, James Hart, E-commerce Director for Asos since its start-up 11 years ago recently tweeted; "Just received an email from someone who'd like to discuss the importance of e-commerce at Asos.com. I hope they aren't expecting a reply." So take note, the internet is really the only place to obtain full exposure and an infinite number of potential fashion consumers.


By Rosie Hart