×
30
Fashion Jobs
H&M
Area Manager - Vietnam
Permanent ·
PUMA
Manager Quality Continuous Improvement Footwear
Permanent · Ho Chi Minh City
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Crescent Mall
Permanent · HO CHI MINH CITY
H&M
3pl Business Expert - Warehouse Operations
Permanent · BIEN HOA
H&M
Distribution Center Manager
Permanent · BIEN HOA
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Vincom Ocean Park
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Crescent Mall
Permanent · HO CHI MINH CITY
H&M
3pl Business Expert - Allocation
Permanent · BIEN HOA
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Royal City
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall Tân Phú
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hà Nội Based
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Sản Phẩm) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Mega Mall Royal City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
Published
Jul 14, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas by Stella McCartney uses VR to preview FW17 collection

Published
Jul 14, 2017

Adidas by Stella McCartney’s new collection for the Autumn/Winter 2017 has been exclusively revealed to selected guests at a presentation in Tokyo. The event invited guests to immerse themselves in the Adidas by Stella McCartney lookbook via virtual reality.


Adidas by Stella McCartney previews FW17 collection in Tokyo - Adidas


The experience explored the collection’s main themes, city and nature, and showcased key looks from the Run, Train and Yoga ranges within four workout scenarios.

“City life and the outdoors both provide a boundless source of inspiration for me," McCartney said. "The new collection exemplifies that in the nature-inspired prints, detailing and the different technologies used. Every design has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like. We wanted this to come across in a fun and innovative way, which is why we’ve created this playful virtual reality experience."


Guests were invited to participate in a virtual reality experience taking them through four workout scenarios performed by Japanese athletes - Adidas


Guests were also led through a VR gallery featuring FW17 campaign and lookbook imagery, and transported between the two, parallel worlds the collection is inspired by.

The experience included synchronised performances from four female athletes, including Japanese influencers Yuka Mannami and Chiharu Okunugi.

The collection will be available from this month in the flagship Adidas by Stella McCartney store on London’s Fulham Road, Miami’s Lincoln Road and Miami’s Aventura Mall, as well as Stella McCartney stores and Adidas concessions.

High-end department stores such as Lane Crawford, Neiman Marcus, Isetan, Le Printemps, Harrods and Nordstrom, will also carry the collection.

Copyright © 2022 FashionNetwork.com All rights reserved.