×
47
Fashion Jobs
L'OREAL GROUP
Sap Sales Distribution & Business Analyst
Permanent · Ho Chi Minh City
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Key Account Executive - Drugstore Channel
Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
Published
Sep 6, 2019
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Zegna unveils Mahershala Ali’s new #whatmakesaman ad campaign

Published
Sep 6, 2019

Zegna unveiled its latest ad campaign Thursday night in New York, with the Italian brand nabbing double Oscar winner Mahershala Ali as its style ambassador.


Mahershala Ali and Alessandro Sartori - Madison Voelkel / BFA.com


 
Irina Shayk, Benjamin Millepied, Alexi Lubomirski, Fabien Baron, Cameron Dallas, Patrick Finnegan, Tina Leung, John Dempsey and Michael Avedon joined a score of New York and visiting editors on the roof terrace of the mansion of Keith and Inga Rubenstein, the hard-charging property developer, for the soirée.
 
Located on Manhattan’s gold coast, on 62nd street between Madison and Central park, the tony townhouse boasted huge Damien Hirst paintings and Ron Arad chairs – ideal setting for the spicy Italian dinner by chef Mario Carbone.

In a novel move, Zegna’s artistic director Alessandro Sartori introduced the campaign with a debate with the actor on what it means to be a man. Ali has won Oscars for both Moonlight and Green Book, the only Muslim actor to win an Academy Award.
 
Shot in the streets of Los Angeles by Josh Olins, the mini videos manage to be gritty yet elegiac. Capturing Ali and songwriter and actor Nicholas Tse in a playful spirit – dressed in a wide-ranging Zegna wardrobe – graceful cashmere coats; tuxes; deconstructed jackets and fabulous intarsia architectural silk jerkins. 
 
“One of my earliest memories sincerely was learning how to match. My mother and father both had a real appreciation for clothing and being conscious how you felt walking out of your home. So I remember being three years old and knowing how to put an outfit together. And in 1993, something happened that informed how I feel about Zegna. My dad said I am not getting you any school clothes this year, but just one thing. And he said we are going to this store called Barneys!” said the baritone-voiced, 45-year-old Ali, who comes from working class Oakland in the Bay Area of San Francisco.
 
“And I looked at the price tags, and I am going, ‘My God this is crazy!’ But dad got me a beautiful sweater, which I have to this day. It was an initial disappointment, but a lesson that you have to value quality over quantity. That’s what I learnt from my dad that day, and why I love Zegna,” said Ali, dressed in an aubergine mohair suit finished with Sartori’s signature ski pant ankles.
 
Founded in 1910 in Trivero, west of Milan, Zegna is one of Italy’s classiest labels, which under Sartori has added an element of sartorial panache and subtle edge. Its previous campaign starred another Oscar winner, Robert De Niro.
 
“Once I made a capsule collection for today made exclusively for friends. And when we showed it in our LA store I was surprisingly shocked to see you [Ali], a very elegant man coming to see my work… To discuss modern masculinity, it’s about the aura around a person, who can be fragile and love and express their feelings, which is a sign of strength,” said Alessandro Sartori, who goes by the diminutive Ale.
 
A #whatmakesaman T-Shirt is to be sold in Zegna stores, proceeds of which will go to a global charity supporting education.
 

Copyright © 2023 FashionNetwork.com All rights reserved.