Ermenegildo Zegna opens the doors of its largest Asian concept store, in Shanghai. Designed by Peter Marino, the world famous architect who has already made four boutiques for the brand, the Chinese Global Store covers around 730 square metres on Huai Hai Road, the city's shopping temple.

The shop, which is dedicated to luxury retail, offers the most prestigious customers a VIP room for personal shopping and with its quality materials like marble, wood and stones, its concept reflects core principles close to the heart of the brand, such as integrity and modernity.

Ermenegildo Zegna was the first high-end company to have stores in China (Beijing 1991) that are directly managed and now boasts over 75 sales points in the country, which represents today the most important market for Zegna.