Zalando records broken on Black Friday as shopper numbers soar

By

Sandra Halliday

Published
Nov 26, 2018

Zalando said on Monday that its year-long preparations for Black Friday paid off in the 17 markets in which it operates and that it “concluded one of the most important commercial retail events with record-breaking results of around two million orders.”

At peak times, orders for the German online fashion retail giant were in excess of 4,200 per minute, breaking last year’s milestone of 2,000 and leaving the earlier figure in the dust. 

On Black Friday alone, Zalando said that it acquired over 220,000 new customers, more than doubling its customer acquisition rate compared to 2017. 

And what were they buying? Apparently, the big favourite was a pair of black sneakers.

It was the fourth time that the company had participated in the Black Friday frenzy and it clearly showed that advanced planning paid off.

“With strong performances in all our markets, we executed a successful Cyber Week and a record-breaking Black Friday. From strategy, to tech, to logistics, and beyond, we worked together to deliver a seamless shopping experience for our customers,” said Moritz Hahn, Senior VP of Commercial Business for the company.

He added that Zalando's preparations for Black Friday 2018 began immediately after Cyber Week last year. "With a strong performance across all markets, we executed a successful Cyber Week and an all-time high Black Friday. This is not only an important day for our customers, but it also allows us to test the scalability of our technology and operations infrastructure for the needs of our future growth,” he said.