Yves Rocher appoints Jean-Baptiste Jochum as chief digital officer

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Jul 8, 2021

Yves Rocher, the French beauty retailer owned by the Rocher group, has recently appointed Jean-Baptiste Jochum as chief digital officer. Jochum knows the cosmetics sector well, having worked for seven years at LVMH-owned selective perfumery group Sephora, first in charge of e-commerce and mobile experience, then as digital projects and innovation director.

It is not the first time that Jochum works for the Rocher group: from 2011 to 2013, he was head of web projects and CRM at Petit Bateau, a childrenswear label owned by the group.

At Sephora, Soumia Hadjali has in the meantime taken over as chief digital officer, in charge of e-commerce, big data and digital technology. She was formerly the general manager of Cyrillus Vertbaudet Group (CVG), a French children’s products specialist.
  
She started her career in media and communications, first at French TV channels TF1 and Canal +, then at SFR, working on e-commerce and digital transformation. Between 2017 and 2019, Hadjali was global senior vice-president for digital products and innovation at hospitality group Accor.