Xydrobe to launch 'world’s first luxury VR shopping universe'

By

Nigel TAYLOR

Published
Sep 22, 2022

It’s going to be the “world’s first luxury virtual reality (V-commerce) shopping universe”, we’re told. And although the so-called Xydrobe universe doesn’t officially open until 2023, it has started taking registrations.

Access will allow “extraordinary partnerships” with luxury brands across fashion, beauty and accessories with Xydrobe location partnerships at hand-selected luxury hotels and airports. 

The universe will be exclusively accessed inside physical one-person portals called ‘Xydrobes’ (pronounced ‘zai-drobes’) that have been designed to be “as visually mesmeric as they are ground-breaking” and positioned in hand-selected locations globally. 

Inside a Xydrobe, shoppers will be “privately transported to an other-worldly seasonal landscape housing branded concessions to shop real product within”. These will be experienced not only through human eye-level VR, but also with scent, temperature, wind and surround-sound, “taking luxury shopping from predictable to astonishing”. 

Registration is accessed now on xydrobe.com allowing users to sign up to show their interest, book time within the Xydrobe universe, and to receive news around all partnerships. 

Nell Lloyd Malcolm, CEO, said: “Forget what you know about VR and what we believe we know today of Web3, we are here to change perceptions and change the way people shop luxury products for good. 

“We as a team, and as a company believe in the power that extraordinary experience has on how we shop more consciously and with greater satisfaction. This is only the start.” 

With a plan to build a diverse bazaar of internationally recognised luxury brands, as well as niche independent labels, “Xydrobe will endeavour to embrace designers ready to storytell their brand DNA to audiences through thought-provoking and dazzling creative means, no matter their size”. 

Isabella Gallucci, Chief Brand Officer, added: “There are so many opportunities with VR technology for brands to further communicate their collections to their customers, from the inspiration to the craftsmanship of products. 

“The ability for a brand's Creative Director to expand their concepts, through the interactive and immersive 4D capabilities of a Xydrobe, without any limitations is truly exhilarating.”