Woolmark and Prada unveil team kit for 37th America’s Cup

By

Jennifer Braun

Published
Jan 17, 2023

The Woolmark Company and Prada unveiled on Monday the new technical team kit for the Luna Rossa Prada Pirelli sailing team to be worn during the 37th America’s Cup, in September. 

Prada and The Woolmark Company first teamed up for the technical partnership in 2019. New to the partnership, both parties have worked together on expanding the kit to include performance apparel for cycling, running and gym-based training activities.

The new custom-made kit includes Merino wool-rich T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket and a revolutionary ultralight windbreaker.

Items were designed with a focus on technical performance and find Merino wool at the centre of all design possibilities. The cycling suit, for example, has been specially designed to meet the demanding conditions the Luna Rossa Prada Pirelli team including enhanced temperature regulation and moisture management benefits, all thanks to an innovative Merino wool-rich fabric. 

“Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team,” said The Woolmark company managing director, John Roberts. 

“With a focus on lightness, elasticity, strength and moisture wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element.” 

Likewise, Merino wool is favored as it improves ocean health and reduces its impact on the environment. The fibre is praised for its biodegradable nature, and backed by science which shows the fibre does not contribute to microplastic pollution. 

“Luna Rossa Prada Pirelli and The Woolmark Company consolidate their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership,” said Prada Group marketing director and head of corporate social responsibility, Lorenzo Bertelli. 

“The last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100% natural fibre also in the training uniforms, underlining once again the team's commitment to safeguarding the oceans.”