Who's Next gets new look

By

Anaïs Lerévérend

Published
Nov 21, 2014

Who's Next is adopting a new image for next session. The trade show, held at Porte de Versailles near Paris, has just unveiled its new look, along with the new campaign that will accompany its next edition to be held from January 23 to 26. 

The trade show has come up with two new logos for both Who's Next and its accessories offshoot Première Class. They will appear in the campaign for its winter edition, which will feature a futuristic and urban approach that is echoed by the two new logos. 

Directed by the photographer Alexis Pazoumian, the campaign will celebrate the event’s 20th anniversary at the Porte de Versailles exhibition grounds, while looking ahead to the next 20 years. The photographer spent a night in the urban, somewhat industrial space, capturing the space in a completely different light that is inspired by the classic film Back to the Future. 

The logos will be used for the next four seasons. In addition to a new look, the show is expected to make announcements in January regarding changes in segmentation. These changes for the next September edition will surely be notable since the show has now decided to return its summer edition to September instead of at the beginning of July, as it has done for three years.