Weird Fish sales and profits strengthen

By

Sandra Halliday

Published
Jan 14, 2022

Fashion lifestyle brand Weird Fish saw sales and profits rising last year with a 71% revenue spike to £35.5 million as online sales surged.

E-commerce leapt by as much as 74% to £21 million and in November alone, the company said it generated more sales online than it had for the whole of 2019.

The e-tail jump came after the company added features designed to drive e-sales higher, including a new click & collect option, a blog and a webstore live chat facility.

But it also doubled down on marketing to drive awareness, with its first TV ad airing and extra video content.

All this helped pre-tax profit rise sharply from £1.8 million to £4.3 million.

MD John Stockton said the digital overhaul was central to the success and that online demand has continued to “skyrocket”. 

The company will continue to invest in online this year and is to launch a new wholesale-focused B2B platform.

It operates 15 stores as well as its webstore and has around 300 stockists.