Warehouse launches first 'data-backed' rental collection on Hirestreet

By

Nigel TAYLOR

Published
Jan 18, 2023

Fashion rental website Hirestreet has added another major UK brand to its growing portfolio with Warehouse joining the site from today (17 January) offering a collection that’s “data-backed”.

To coincide “with New Year wardrobe refreshes and upcoming spring events”, the Warehouse collection includes 13 pieces from its main collection and features occasion dresses, co-ordinates and suits. Included are the latest styles from the popular ICONS collection in bright and monochrome tones, Warehouse noted.

The collection, in sizes 6-16 and with an RRP of £79-£228, is available to rent on Hirestreet from £16 for four days.

Lizzie Dawson, Fashion Director at Warehouse said: “As one of the leading fashion resale platforms, specialising in occasionwear, it’s a natural fit for Warehouse and we’re looking forward to the partnership developing and for our customers to have the opportunity to rent Warehouse pieces including sold-out web styles.”

Isabella West, founder and MD of Hirestreet added: “Launching another British Fashion Brand onto Hirestreet is a hugely exciting start to 2023, and the sign of things to come in the year ahead as we continue driving the fashion rental revolution. This rental collection is highly-data-backed, it has been curated based on thousands of customer-data points, and we are really optimistic about its potential “

Warehouse becomes the fourth Boohoo Group-owned brand to launch on Hirestreet in less than 12 months and follows the success of Oasis, Misspap and Boohoo’s KK collection launches. Oasis is one of the best performing brands on Hirestreet, with its Navy Lace Tiered Strappy Midi Dress among the most-hired items of 2022, says Boohoo..
 
Other major Hirestreet partnerships in the last 12 months include M&S, River Island, Simply Be, Nobody’s Child, Lipsy and Decathlon.