Victoria's Secret names Remi Bader new Pink ambassador, launches XXL swimwear

By

Benjamin Fitzgerald

Published
Feb 22, 2022

Victoria's Secret has announced the appointment of Remi Bader to be the U.S. lingerie giant's new brand ambassador for its Pink brand, as the youth-focused brand expands into XXL swimwear. 

A plus-size Tik Tok star and influencer with 2.5 million followers, Bader will join the brand as a year-long brand ambassador and size consultant.

Best known for her realistic try-on hauls and authentic content, Bader will help provide insight into Pink's customer base and be an integral participant in product testing as the brand continues to expand its size offerings.

The Columbus, Ohio-based company said the partnership builds upon the brand's mission of empowering young adults in everything they do and helping them feel good inside and out. 

​"We love how Remi uses her platform to push the boundaries and make real change. We're always striving to improve as a brand and ensure our customers feel empowered and confident in our products," said Amy Hauk, CEO of Victoria's Secret Pink.

"We also admire how she's real about all aspects of being an influencer, and how she's been so open about her own mental health journey."

The partnership comes as Pink launches its first size expansion into plus-size swimwear, which establishes the brand's endeavour to become more size inclusive, and sustainable, with each piece partially made from recycled materials.

Following the plus-size swim collection, the brand will next month also roll out its apparel in XXL across all Pink stores, previously available exclusively online. In addition, Pink's best-selling Wear Everywhere Bra collection, will be offered in 33 sizes from 30AA-40DDD.

In addition to product consultation, Bader will also serve on the judging panel for the annual Pink With Purpose Project, where 10 young adults will be chosen to receive $25,000 each to fund their project supporting Pink's core values of People, Purpose, or Planet, as well as a mentor for the upcoming class of 250 Pink Campus Reps across the country.

Finally, the Tik Tok star will be launching a curated collection of her favorite Pink styles, and will be involved in various brand events and activations throughout the year.