Versace unveils new look of Avenue Montaigne store in Paris
After opening two major stores in 2020, one on Rue Saint-Honoré in Paris, and the other on New Bond Street in London, Versace has done it again in the French capital. The Italian label owned by US group Capri Holdings (alongside Michael Kors and Jimmy Choo) has recently reopened its flagship store on Avenue Montaigne, which has been fully renovated.
Located at number 45 of the famous avenue in central Paris, the store extends over 785 square meters over two levels, and has been revamped in accordance to the new interiors concept devised by Versace’s design office. The new-look interiors express “a sophisticated vision of luxury,” featuring rare materials such as marble, wood, ceramics and gilded metal.
The décor is complemented by blue tapestries and velvet armchairs. The floors, walls and ceilings are decorated with Versace's signature patterns, notably the ‘Barocco’ and the classic Greek fret (an ancient ornamental design formed of a straight line that meanders back onto itself). The store showcases Versace's women's and men's collections for ready-to-wear, handbags and footwear.
“With this renovation, we wish to reaffirm the importance of our presence in Paris, while confirming our strategy of strengthening our direct retail network. We are planning a series of significant new openings, with the forthcoming inauguration of stores in Shanghai and Tokyo,” the label told FashionNetwork.com.
Capri Holdings had given details about this strategy on investor day, indicating that it wants to grow Versace’s share of the group’s business, with the goal of bringing it to a quarter of its total revenue in the long term. The number of Versace monobrand stores is notably expected to grow from the current 225 to 300. Sixteen new openings are already scheduled this year.
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