According to a report in the Journal of American Academy of Dermatology, among a group of 18-to-50-year olds surveyed, 24 percent had tattoos. And of those with tattoos, 17 percent were considering removal. A primer offers an affordable solution for millions of Americans who seek to hide their tattoos.

Dermablend Professional Body & Leg Primer

Other survey results reveal numerous reasons for wanting to remove or cover up a tattoo. Fifty-seven percent of respondents to a Harris Interactive survey said their tattoo caused them embarrassment, 37 percent said it lowered their body image, another 37 percent said it caused problems with clothing and 25 percent said it brought about a stigma.

Despite these reasons for wanting to remove a tattoo, the options are quite limited. Laser removal is often more painful than getting the tattoo itself and can be cost prohibitive for large designs, with most doctors charging per inch.

Otherwise a painless and cost-effective way to cover your tattoo for up to 16 hours is a primer such as the product just launched by Dermablend Professional.