86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Translated by
Nicola Mira
Published
Jun 14, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

True Tribe stands out at Pitti Uomo

Translated by
Nicola Mira
Published
Jun 14, 2017

How to create a real buzz and stand out in the crowd, if your first foray on the market is at a 60,000 m2 show like Pitti Uomo? Alexandre Sundberg's solution is to stroll around half-naked in the Fortezza da Basso venue, brandishing a small, hand-made placard bearing the name of his label, True Tribe, and the location of its booth. French allure soon worked its magic, as the improvised Tarzan caught many an eye and a lens!

 

Alexandre Sundberg hunting for clients for his label True Tribe at Pitti Uomo - FashionNetwork.com (ph DM)


"My booth is a small affair tucked away in the back of beyond. Then I hit on the idea of showcasing my products live to visitors, by strolling around the aisles wearing a swimsuit and a backpack," said the 26-year-old Parisian, an advocate of the 'less is more' approach.

Alexandre Sundberg launched into fashion's top flight exactly three months ago, creating a "men's swimsuit brand focusing on sustainability and respect for the environment." He has actually spent three years working on this project.

True Tribe's first collection consists of three models, made using polyester coming from recycled plastic water bottles, and of an aviator-style backpack. The style is clean, timeless and a touch retro, and the recyclable packaging is made using toxic seaweed, the type that proliferates on coastlines.

Above all, the budding entrepreneur has set up a small manufacturing workshop in Karachi, Pakistan, where employees are guaranteed a sound working environment. "My philosophy is slow fashion. There is a real relationship with, and respect for the people who work in my workshop," he said.


The emerging ethical swimsuit label is launching into virgin territory this season - True Tribe


Alexandre Sundberg has a Swedish mother and a French father, and after studies in London and Stockholm he started a career in sales at printing specialist Xerox. He then dropped everything and travelled to Australia and New Zealand, reconnecting with nature.

Back in Europe, he founded True Tribe with the financial backing of his mother's textile company Sundberg, a home linen supplier for major brands. True Tribe's maiden collection is currently available on the truetribe.paris website, and the brand has ongoing contacts with Parisian concept stores Merci and L’Eclaireur.
 

Copyright © 2024 FashionNetwork.com All rights reserved.