Trends service Stylus unveils new platform and brand refresh

By

Sandra Halliday

Published
Jul 27, 2022

Trends service Stylus has released a new platform and refreshed its branding “to signal a new phase of growth under recently appointed CEO Victoria Rennie”. Rennie succeeded founder Marc Worth who’s now Executive Chairman.

The refresh comes with a new strapline — See The Past Now — which it said reinforces its “commitment to helping its members access the consumer intelligence needed to innovate and make critical business decisions”.

It worked with Re Design, part of the M&C Saatchi Group, to develop its new brand strategy, and Matter Of Form on the new platform.

The company focuses on trends across a variety of industries, including fashion, beauty, interiors, food and more. Its clients take in major brands, agencies and businesses such as Adidas, Swarovski and Amazon.

Rennie said the “new brand and completely rebuilt platform demonstrate our intent to align more closely with the needs of our members. Like every business today, we must evolve to keep up with the pace of change. That means equipping our members with the right information at the right time, delivered in the most relevant way. Our mission is to provide the very best trends and insights intelligence for our members – intelligence that will help their businesses innovate and prosper in the future.”