Tranoï reports healthy rise in attendance

By

Jean-Paul Leroy

Published
Feb 2, 2016

Tranoï announced a strong rise in attendance at its Paris event coinciding with the men's fashion week. The trade show, held in two locations (the Palais Brongniart and the Cité de la Mode et du Design) reported a 38% growth in unique visitors and a 32% one in returning visitors.
 

The organiser also remarked on the highly positive reception enjoyed by Tranoï Parfums, a new concept introduced with Tranoï Homme and Tranoï Preview at the Cité de la Mode. The new location attracted unanimous praise too.
 
In terms of visitors, 35% of them came from France, followed by Italy (13%), Japan (11.2%), Germany (4.5%), the UK (3.8%) and the USA (3.6%).

Altogether in its two locations, the show featured 170 menswear brands, 125 preview womenswear brands and 40 fragrance brands.