Tissot brings interactive lounge to NBA

By

Gabriella Lacombe

Published
Feb 15, 2019

Tissot, the official watch of the NBA and NBA All-Star, will bring a Tissot Style Lounge to the 2019 NBA All-Star event at the Epicentre in Charlotte, North Carolina. 

According to a press statement, the lounge space will offer a variety of the brand's watches for sale, as well as a Buzzer Beater game, an arena runway for fans to model Tissot watches on, and an interactive art installation by "NBA artist to the stars," Victor Solomon. 

The lounge will also host several NBA star appearances from players including brand ambassadors Klay Thompson and Trae Young as well as Kemba Walker, Bradley Beal and PJ Tucker. 

Fans who wear a Tissot watch or buy one at the lounge will get VIP access to the "Tissot Quickster" line for all events and activations.

During the All-Star event, several players will also be publicly gifting special Tissot watches to their teammates. Rookie Trae Young, who is part of a "Rising Stars" team sponsored by Mountain Dew Ice in collaboration with the NBA, will be gifting his fellow teammates on the USA Team with watches, while Tony Parker, who currently plays for the Charlotte Hornets, will gift timepieces to players on the World Team.

The brand will also be awarding custom watches to the winners of the State Farm All-Star Saturday Night events, captains, first-timers and the head coaches of the 2019 All-Star teams, along with other NBA All-Stars, NBA Legends, and influencers throughout the NBA family.

The timepiece brand will continue to post updates about its activities during the All-Star event on its social media channels.