Tiffany & Co raises $10M for the Wildlife Conservation Network

By

Jennifer Braun

Published
Apr 23, 2021

Tiffany & Co. announced on Thursday that it has reached $10 million in total donations to the Wildlife Conservation Network (WCN) through its Tiffany Save The Wild collection. 

The collection launched in 2017 with the goal to donate 100% of profits to the WCN, which has provided critical funds for more than 450 on-the-ground conservation projects to protect elephants, lions and rhinos. 

Funds raised are allocated wherever needed —from anti-poaching efforts to ivory and horn demand reduction initiatives—across their respective WCN Wildlife funds including the Elephant Crisis Fund, Lion Recovery Fund and Rhino Recovery Fund. 

The network provides funds for the most trusted, effective programs in the field and has supported a total of 156 grantees in dozens of countries to protect these endangered species. 

“Tiffany has had an enduring relationship with nature, which is both the ultimate inspiration for its designers, and the source of the precious materials that give life and form to their iconic collections. As a company with important ties to Africa, Tiffany & Co. is proud to support the well-being of Africa’s people and protecting its wildlife through these efforts,” said the LVMH-owned brand. 

The initiative is in line with the company’s commitment to sustainability and conservation, which includes 20 years of grantmaking from The Tiffany & Co. Foundation. 

Founded in New York City in 1837 by Charles Lewis Tiffany, the American jewelry house boasts more than 300 retail stores worldwide and a workforce of more than 13,000 employees.