Tiffany & Co. debuts online flagship store in China on JD.com

By

Jennifer Braun

Published
Feb 16, 2023

Global luxury jeweler Tiffany & Co. launched this month its first-ever online flagship store in China on JD.com. 

As Tiffany & Co.'s first and only online retail partner in China, Chinese consumers will now be able to access nearly 1,000 items from Tiffany & Co., including jewelry, diamond rings, home products, and perfume via JD.com. Chinese consumers will also have access to items exclusive to JD, including Return to Tiffany Lovestruck Pendant and Time for Speed Race Car Clock.

“We are thrilled to partner with Tiffany & Co. to bring its world-class luxury collection to our over 588 million active users in China,” said Kevin Jiang, president of international brands, JD Fashion Business Group. 

“JD’s intelligent supply chain solutions, internationally-recognized logistics and fulfillment capabilities, authentic brand awareness, and customer service guarantee provide a quality luxury shopping experience for our customers and an optimal business environment for our partners.  We look forward to building upon this collaboration and working with Tiffany & Co. to further diversify our offerings and bring the brand's creative and extraordinary designs to more Chinese consumers.”  

The online launch comes at a time when China is on track to become the world’s largest luxury market by 2025, and facilitates Tiffany's digital transformation and business expansion in China. 

The company joins a growing list of luxury brands that have already launched on JD’s platform, including Louis Vuitton, Dior, Bvlgari, Fendi, Celine, Loewe, Givenchy, Berluti, and Rimowa.  

Tiffany & Co. opened its first retail location in China in 2001 and has expanded to nearly 50 physical stores across the country. The luxury jeweler was acquired by LVMH, in 2021. It has since tapped a number of surprising collaborations such as with Nike, Supreme, Fendi and Patek Philippe, among others.