Tiffany & Co. hires Moda Operandi co-founder

By

Olivier Guyot

Translated by
Cassidy STEPHENS

Published
Mar 6, 2023

A few days after naming Jimin, singer of the South Korean group BTS, as its global ambassador, Tiffany & Co has made an announcement regarding its management team. The American jewellery brand, which belongs to the world's number one luxury goods company LVMH, has hired the co-founder of the Moda Operandi website.

Lauren Santo Domingo is the new creative director of Tiffany&Co. Home and Accessories. In this role, she will introduce new tableware collections including Tiffany Berries, Tiffany T True, Tiffany Wisteria, Tiffany Toile, Tiffany Audubon and Valse Bleue. The executive's experience in forging creative partnerships was a key element in her recruitment.

After starting out in press relations, notably with J.Mendel and Carolina Herrera, Santo Domingo worked for over ten years at Vogue. She helped launch the American online fashion retailer Moda Operandi in 2011, which has raised several hundred million dollars in just over a decade and whose leader was also the brand manager.