Thinx names Meghan Davis as CEO

Menstrual underwear label Thinx announced on Tuesday the appointment of Meghan Davis as chief executive officer.

The move comes as Maria Molland steps down “to spend time with her young children,” the company said. To ensure a smooth transition, Molland will continue at Thinx until the end of June.

"We're excited for what the future holds for the Thinx brand and its products, and we thank Maria for her longstanding commitment to helping the company further cement its leadership in the femtech category," said Alison Lewis, chair for Thinx board of directors.

"This commitment includes Maria's support as we searched for her successor. We are thrilled to bring in a leader of Meghan's caliber and experience to oversee this business. Her insights and data-driven approach to brand building will help us continue to develop innovative solutions based on consumer needs and unlock the next phase of growth for Thinx."

Davis joins Thinx with more than 20 years of experience leading healthcare and beauty businesses around the world. Most recently, she held several leadership roles with Johnson & Johnson, including Portugal country director leading consumer health, where she is credited for leading her team through the Covid-19 pandemic while delivering strong sales, increasing market share, and profitability.

As, Northern Europe marketing director for the consumer division, she is also recognized for accelerating the Johnson & Johnson Beauty business by launching more than twenty new products in under four years and revitalizing the baby toiletries portfolio strategy. She equally held the position of regional marketing manager for beauty in North America.

"Thinx is a brand that I have admired for revolutionizing the feminine care industry, confronting stigmas, and fighting for access to period products," said Davis. "I have tremendous respect for the company and am excited for the opportunity to help accelerate Thinx's impact and growth by continuing to deliver leading-edge innovation in sustainable femtech.”

Earlier this year, Kimberly-Clark Corporation, which owns the Huggies, Kleenex, Kotex, Cottonelle, Depend and Pull-Ups brands, acquired a majority stake in Thinx. The majority investment follows Kimberly-Clark’s minority stake in Thinx in 2019, for the sum of $25 million.

Founded in 2013, New York-based Thinx is currently stocked in Kohl's, Free People and URBN in the U.S. and London Drugs in Canada, as well as Boots in the UK, among other locations.

Thinx names Meghan Davis as CEO

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