85
Fashion Jobs
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
ON RUNNING
Head of Footwear Sourcing
Permanent · HO CHI MINH CITY
Published
Jul 18, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Theory launches Theory 2.0 to appeal to a younger market

Published
Jul 18, 2017

The New York-based label has launched its first capsule collection. The new Theory 2.0 collection is intended for the modern working women, and was inspired by ideas from Theory’s younger staff members.


Image courtesy of Theory


 
The new Theory 2.0 capsule collection is made up of 32 pieces intended to provide an unfussy work wardrobe. The pieces are all machine washable and made of the likes of recycled materials and vegan leather. The idea for Theory 2.0 came about when the company’s younger employees saw an opportunity to create a new work wardrobe for women. According to the company, the collection also provided a chance to mentor its young staff members.
 
Though the company does not use the words “millennial” or “Gen Z” in any of its marketing, the capsule collection does mention buzzwords like sustainability, a practice that has helped brands like Reformation develop a strong following with younger customers. “Joined in a singular mission to bring meaningful clothing to our customers, we developed 2.0 to include a versatile, easy-to-wear capsule collection, plans for long-term sustainability practices, and a leadership series supporting women’s empowerment. We're putting mindful fashion in motion,” Theory says of the capsule collection.

The Theory 2.0 collection is available in the company’s nearly 500 retail stores and on its online shop. The brand says it doesn’t intend for Theory 2.0 to be a one-off collection however, but part of a longer-term strategy.
 
Theory was founded in 1997 in New York City by Andrew Rosen and Elie Tahari. Olivier Theyskens served as the brand’s artistic director from 2010 to 2014. Lisa Kulson and Ben Stubbington now serve as creative directors of the label. 
 

Copyright © 2024 FashionNetwork.com All rights reserved.