85
Fashion Jobs
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
PUMA
Quality Engineer Cobra
Permanent · HO CHI MINH CITY
PUMA
Key Account Manager, Marketplace E-Com
Permanent · HO CHI MINH CITY
Published
Mar 29, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

The Outnet embraces menswear after successful soft launch

Published
Mar 29, 2022

The Outnet has officially launched menswear onto the luxury past-season webstore after a soft launch late last year, with a dedicated menswear homepage, menswear navigation dropdown, plus editorial and styling advice.


The Outnet



Owner Yoox Net-A-Porter (YNAP) will be supporting the debut with marketing and said that the menswear experience will continue to be “expanded and nurtured” with aims for the final platform to mirror the experience of the womenswear website.

Brands that offer womenswear on the site are also now supplying their menswear, including Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone, Acne Studios, Marni, and Joseph. And names new to The Outnet are joining in with the menswear launch, including Montblanc, Canali, Dunhill, and Officine Generale.

The move comes as designer discount sales prove appealing to consumers globally. The physical outlet mall sector is one of the strongest retail channels and as for online, YNAP’s owner Richemont said in January that the online-only businesses the group owns saw sales rising 18% in Q3, helped by strong trading at its outlet webstores.

It will be interesting to see how The Outnet develops its menswear offer. The e-tailer is know for its unique collabs and limited-edition exclusives in womenswear and it’s likely that these will be seen in the men’s arena too.

Outnet MD Emma Mortimer said: “Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.”

Copyright © 2024 FashionNetwork.com All rights reserved.