×
48
Fashion Jobs
PUMA
Manager Product Line Sportstyle Footwear
Permanent · Ho Chi Minh City
H&M
Area Manager - Vietnam
Permanent ·
L'OREAL GROUP
Office Manager
Permanent · Ho Chi Minh City
L'OREAL GROUP
Key Account Executive - Drugstore Channel
Permanent · Ho Chi Minh City
PHV
Manager, Quality Assurance – Process Engineer
Permanent · Ho Chi Minh City
H&M
Security/ Compliance Manager
Permanent · HO CHI MINH CITY
PHV
Manager, Merchandising
Permanent · Ho Chi Minh City
L'OREAL GROUP
Online Brand Manager - Vichy & la Roche Posay
Permanent · Ho Chi Minh City
L'OREAL GROUP
Social Manager - Consumer Product Division
Permanent · HO CHI MINH CITY
H&M
Store Department Manager (Quản lý Ngành Hàng Tại Cửa Hàng) - đà Nẵng Based
Permanent ·
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Aeon Mall hà Đông
Permanent · HANOI
H&M
Department Manager (Quản lý Ngành Hàng) - Khu Vực Ocean Park Gia Lâm
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Vincom Times City
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Tại Vincom Plaza hạ Long
Permanent · HẠ LONG
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Times City
Permanent · HANOI
H&M
Visual Merchandiser (Phụ Trách Trưng Bày Làm Việc Tại Cửa Hàng) - hồ Chí Minh Based
Permanent · HO CHI MINH CITY
H&M
Nhân Viên tư Vấn Bán Hàng Khu Vực Royal City - hà Nội (Bán Thời Gian và Toàn Thời Gian)
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực Mega Mall Times City, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Bán Thời Gian Khu Vực hà Đông, hà Nội
Permanent · HANOI
H&M
Nhân Viên tư Vấn Bán Hàng Toàn Thời Gian Khu Vực Gia Lâm - hà Nội
Permanent · HANOI
NIKE
Nhân Viên Vận Hành Máy ép Nhựa (Đồng Nai)
Permanent · Ho Chi Minh City
Translated by
Nicola Mira
Published
Oct 6, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Interbrand ranking: Amazon, Nike and Louis Vuitton among top 100 brands

Translated by
Nicola Mira
Published
Oct 6, 2016

Once again the Interbrand ranking of the world's most valuable brands featured a strong presence of luxury labels, online retail specialists and apparel distribution giants.


The top 100 brands in 2016 - Interbrand


Amazon has for example climbed in eight place, notably overtaking Disney and Facebook. As for Nike, it sits in 18th place, just ahead of Louis Vuitton and H&M, while Gillette is 24th and Zara 27th. Another pure player, eBay, has slipped down to 32nd, two places ahead of French label Hermès.

Another classic French brand, L’Oréal, stayed within the top 50 by ranking 45th, with Gucci in 53rd place, ahead of Colgate in 55th and Adidas in 60th. Cartier is in 62nd place, followed some distance away by Tiffany&Co in 74th. Italian fashion label Prada is 82nd, just ahead of British brand Burberry, 83rd. As for Dior, it stepped in in 89th position, ahead of Ralph Lauren which held on to 98th.

Among the common traits shared by the brands in this top 100 ranking, Interbrand mentioned the experiential aspect. "In their relationship with a corporation, individuals will only make contact at a few touch-points," explained the agency. "The ability to recognise and respond to these needs, contacts and expectations, from one interaction to another, determines the quality of the customer experience."

The Interbrand ranking is based on three elements: the financial performance of products and services, the influence a brand has in the choices of consumers, and a brand's ability to sustain a price premium and guarantee a revenue stream for the corporation.

Copyright © 2023 FashionNetwork.com All rights reserved.