The Hut Group in payments link with Checkout.com

By

Nigel TAYLOR

Published
Dec 17, 2020

The Hut Group may be powering webstores for brands globally via its THG Ingenuity division, but it's clearly focused on doing what it knows it can do well and bringing in partners for some specialisations.

So it's interesting that it's linking with Checkout.com to power online payments for its brands including MyProtein, Lookfantastic, Glossybox, Coggles, AllSole and over 200 other e-commerce sites in the THG portfolio.

The UK businesses will also work together to offer a “connected, end-to-end e-commerce proposition to support retailers adapting to the boom in digital commerce”.

Checkout.com said it will aim to enhance THG Ingenuity offering, “through seamless integration to its digital payments platform”. Brands can leverage Checkout.com’s proprietary cloud-based technology “to drive the best acceptance rates and reduce declined transactions and fight chargebacks to drive more revenue growth".

John Gallemore, CEO of THG Ingenuity, said: “The partnership with Checkout.com comes at an important time in the e-commerce landscape, with an increasing number of brands expanding their D2C presence.

“This collaboration will support THG brands and THG Ingenuity clients with their global growth strategies and adds further payment capabilities to our proprietary, end-to-end technology and operating platform, providing our customers with even more payment opportunities to suit their needs.”

Guillaume Pousaz, founder & CEO of Checkout.com, added: “THG’s large portfolio of consumer brands and its THG Ingenuity solution will plug into our connected payments platform, unlocking new revenue streams through payment optimisation. It’s yet another validation of our technology, which continues to drive the best performance on the market for merchants”.