Tahari swim launches for SS19

By

Cassidy Mantor

Published
Jul 23, 2018

Tahari is launching a women's swimwear collection for SS19 through a licensing partnership between parent company Bluestar Alliance and The Levy Group Inc. The line will include both regular and plus sizes.

The swim collection offers one-pieces, tops and bottoms swim separates, and cover-ups. Silhouettes and design features include florals, ruffles, lace appliques, stripes and ombre patterns in a modern Missy fit. Emphasis is placed on fit with hidden underwires and a subtle shimmer to flatter.

"We are excited to partner with the Tahari brand and Bluestar Alliance. Swim is a perfect extension to exhibit the brands elegance and modern sophistication," stated Michael Fernandez, group president of men's, swim and new business development at The Levy Group, in a release. 

"Swimwear is rounding out our overall strategy completing a full Tahari wardrobe and we believe the new designs will appeal to the Tahari consumer who have admired the brand for many years," stated Joey Gabbay, CEO of Bluestar Alliance, adding that the new collection "is well aligned with the Tahari marketing position."

Other Bluestar Alliance brands include Bebe, Kensie, Catherine Malandrino, Nanette Lepore, English Laundry and Limited Too. 

Tahari's swim line will be available globally at department stores and specialty stores worldwide. Prices range from approximately $70 to $100 for swim separates, $120 to $150 for one-pieces, and $80 to $130 for cover-ups.