TAG Heuer presents the Ayrton Senna Collection

The Swiss watchmaker is paying tribute to the legendary Brazilian three-time Formula 1 champion with a special collection, adorned with the famous "Legend" steel band that has been redesigned for the occasion.

Ayrton Senna, whose death at Imola during the 1994 championship season shocked the racing world, has returned to the prestigious team of TAG Heuer brand ambassadors, first as a hologram during the presentation of the brand's latest special collection, and then in a new advertising campaign dedicated entirely to him.

The campaign accompanies the launch of four new special edition timepieces created in tribute to the man widely recognized as the greatest racing driver in history. The collection is composed of two quartz chronographs, the 44mm TAG Heuer Carrera Calibre 16 Chronograph Senna Edition and the 43mm TAG Heuer Formula 1 Chronograph Senna Edition.

The first series offers a choice of an anthracite grey sunray dial with the famous stylized Senna ‘S' in red lacquer, on the dial, case back and bezel, along with elegant "Legend" red touches throughout to accentuate the watch's racing feel, and an ultra-light black titanium version. The former is completed by the redesigned "Legend" bracelet, while the latter comes equipped with a rubber strap with a dynamic tire-tread design.

The second series offers a choice of an anthracite grey dial with the same touches of "Legend" red as the Carrera version, or a black dial with touches of green and yellow, a nod to Senna's fluorescent helmet in the colors of his national flag. Both watches are completed by the "Legend" bracelet, iconic due to its S-shaped links.