Supreme collaborates with Emilio Pucci

By

Jennifer Braun

Published
Jun 10, 2021

Cult streetwear brand Supreme is set to drop a capsule collection in collaboration with Italian luxury brand Emilio Pucci on Thursday. 

The menswear collaboration includes a variety of men’s clothing in three colorways inspired by archival prints from Pucci’s 1970 Fantasia and 1965 Tulipani collections. It features t-shirts, soccer jerseys, shorts and more, as well as accessories like sunglasses, caps, belts and lighters.

The collaboration was first unveiled on Sunday when both Supreme and the Italian fashion house shared an image on their official Instagram accounts of skateboarder and music producer Sage Elsesser wearing items from the new collection. 

Supreme is no stranger to attention grabbing collaborations. Most recently, it teamed up with the likes of Yohji Yamamoto, as well as with Louis Vuitton, in 2017. 

The New York-based brand was acquired in November by Colorado-based apparel and footwear company VF Corporation, which is also parent company to Vans, The North Face and Timberland, among others, for $2.1 billion. 

Supreme was first founded by James Jebbia in 1994 and currently operates boutiques in Paris, London and across the U.S., including in Manhattan, Brooklyn, San Francisco and Los Angeles, as well as in Asia. 

Last month, it announced the opening of its first flagship store in Milan, Italy.