StockX names Paul Foley as head of brand protection

By

Benjamin Fitzgerald

Published
Oct 25, 2022

Online resale platform ​StockX announced on Monday the appointment of  Paul Foley to the role of head of brand protection.

Reporting directly to StockX’s chief supply chain officer, Sean McCartney, Foley will lead the Detroit-based company’s efforts "to deliver value to the consumer and protect the integrity of the StockX marketplace," according to a press release.

“Product verification has always been at the core of the StockX experience, and our verification process has long set the industry standard. Paul’s depth and breadth of experience with top brands, along with his knowledge of the supply chain process and consumer protection, will make him an extremely valuable asset to the StockX team,” said McCartney.

"As we continue to invest in the tools and technology to uplevel our verification process, Paul’s expertise will allow us to deliver an authentic experience with current culture brands to consumers, one they can trust and rely on.”

​Foley boasts more than three decades of experience in brand protection, global operations, and supply chain management to his new role.

Most recently, he served as executive vice president of global sales and strategy at data intelligence firm, Vi3, working on data tracking solutions for supply chain and marketplace management. Prior to that, he has held senior roles in brand protection and operations at top brands including Nike, Converse, and Reebok.

“I’ve long admired StockX for creating a seamless, trusted experience for customers, one of the most highly regarded among modern marketplaces,” said Foley. “Having built my career working with brands and in product verification, my focus will be on continuing to build StockX’s legacy through investing in new technology, building partnerships with brands, and further evolving its verification process to create the experience customers deserve.”

The appointment news comes after StockX denied allegations from Nike that it is selling counterfeit shoes, back in June.  

​“Nike’s suggestion that StockX is a bad actor that intentionally deals in counterfeits and misleads its consumers is not only contradicted by the facts, but by Nike’s own dealings with StockX,” StockX said at the time.

Most recently, StockX revealed earlier this month it is extending its product offerings, announcing it is adding women's luxury footwear as a new category for buyers and sellers on its site.