Sportswear brand On expands resale program to apparel

By

Jennifer Braun

Published
Nov 29, 2022

Performance sportswear brand On expanded this month its Onward resale program to include apparel. 

As part of the expansion, customers now have access to a wide assortment of pre-owned men's and women's performance apparel alongside its footwear offerings.

The Onward program first launched in September 2022 exclusively with the brand's footwear offerings. Its ongoing success has led to the expansion to apparel, including tops, pants, running tights, jackets, and other essentials.

"At On, we're committed to improving our environmental and social impact. Our goal is to inspire people to move in high-performance gear with the lowest possible footprint,” said On's co-founder Caspar Coppetti. 

“Bringing Onward to our U.S. community was a major milestone, but as a sportswear brand, we wanted to go further. We've seen great interest for shopping and trading-in gently used gear and are delighted to reach more people's needs with this expansion.”

Since inception, On has been hyper aware of its global environmental footprint. The Onward program is an extension of On's existing ESG initiatives that focus on driving sustainability through innovation and elevating circularity across On's product portfolio. 

The program is powered by Trove, the Recommerce Operating System, which has the ability to process millions of items and to offer end-to-end item intelligence for brands like On.