86
Fashion Jobs
SHISEIDO
K-Key Account Lead
Permanent · HO CHI MINH CITY
ADIDAS
Senior Director Product Creation Ftw
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Corporate Affairs & Reputation Manager - Corporate Affairs & Engagement
Permanent · HO CHI MINH CITY
JO MALONE LONDON
Education Manager, Jml/lm
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Senior HR Operations Executive/ Assistant Manager
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager (Franchise)
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Commercial, Adigolf, Vietnam 1
Permanent · HO CHI MINH CITY
ADIDAS
Key Account Manager 1 (Franchise)
Permanent · HO CHI MINH CITY
COLUMBIA
lo Costing & Engineering Manager
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Category Manager - Cpd
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Business Planning Manager - Cpd
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager Product Creation (Sportwear)
Permanent · HO CHI MINH CITY
L'OREAL GROUP
Product Manager - Shu Uemura
Permanent · HO CHI MINH CITY
ADIDAS
Manager, Quality Product Integrity
Permanent · HO CHI MINH CITY
TAPESTRY
Manager, Manufacturing Engineer
Permanent · HO CHI MINH CITY
SPECIALIZED
Painting Quality Engineer - Bình Dương, Vietnam
Permanent ·
ON RUNNING
Social Compliance Specialist - Hcm Based
Permanent · HO CHI MINH CITY
ADIDAS
Senior Manager, Sourcing Operations
Permanent · HO CHI MINH CITY
WILLIAMS SONOMA
Wood Sustainability Specialist - (Global)
Permanent · THUẬN AN
PUMA
Manager Quality Apparel & Accessories
Permanent · HO CHI MINH CITY
PUMA
Senior Executive, Finance
Permanent · HO CHI MINH CITY
PUMA
Head of Quality Footwear
Permanent · HO CHI MINH CITY
Published
Sep 20, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Sportmax’s kinetic neo-romanticism

Published
Sep 20, 2019

It’s been said before and was very much true again today that if one really wants to predict what intelligent women will be wearing in six months' time, a very good place to start is with Sportmax.


Sportmax - Spring-Summer2020 - Womenswear - Milan - © PixelFormula


Especially on inclement days, as the blousons; arty trench coats; high-neck spy-coats all attested.
 
Take the brilliant opening lightweight lambskin leather donkey jacket meets double-breasted coat-dress worn by model Annie Ewers; or a finely draped Grecian goddess cocktail cut short and made in whispery light leather.

Above all, one could only applaud the design team’s ability to create clothes for cool career gals who want to look very put together without seeming to try to hard; notably some flawless knit dresses in combos of varying stiches - asymmetrical Alaia.
 
Staged underneath scores of billowing white sails, in a homage to artist Daniel Wurtzel, known for his moving works of sculpture. The artist famed Air Fountain installation, where huge silk sheets danced about in a airy ballet, echoed in the white sails that undulated above the audience of some 800 at this show.


Sportmax - Spring-Summer2020 - Womenswear - Milan - © PixelFormula


 
The collection also included elements of a major Milan trend – soft graphics – in synch with the strict cartographic style of so many new techy apartment buildings in Milan.
 
In short, suffice it to say that there was a time when many editors probably attended Sportmax out of consideration that the brand’s main line Max Mara was one of the world’s biggest fashion advertisers. Not anymore. Sportmax is now a bona fide fashion statement and an increasingly influential brand. Especially this season.
 

Copyright © 2024 FashionNetwork.com All rights reserved.