Spanish tennis player Carlos Alcaraz to star in Calvin Klein’s latest campaign
Calvin Klein has selected the Spanish tennis player Carlos Alcaraz to star in the latest chapter of its advertising series 'Calvins or Nothing', which focuses on its underwear line and has also previously featured actress Maya Hawke and soccer player Romelu Lukaku.
The world No. 1 tennis player posed in a series of black-and-white portraits photographed by Gray Sorrenti, featuring the brand's signature designs as well as its new 'Classic Straight' jeans and pieces from the new 'Calvin Klein 1996 Underwear' collection.
Calvin Klein's underwear line can be purchased in Spain through the brand's online shop, in its network of shops and in El Corte Inglés, as the company has stated in a press release.
Calvin Klein, founded in 1968 by the eponymous designer and based in New York, has recently opted to recruit Spanish talent to its management team. At the end of 2022, the company announced the appointment of Eva Serrano as its new global brand president. The former Inditex executive held several senior positions within the Galician company over the years. Serrano will take up her new position in March 2023 and will report directly to Stefan Larsson.
In addition, the Movado group announced in October an alliance with the Spanish company Citytime to distribute Calvin Klein's jewellery and watch line in Spain.
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